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PRODUCT & BRAND DESIGNER

Designing brand experiences and digital products that turn complexity into clarity and ideas into impact.

View Work
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Experience that goes
beyond one space.​

Hi, I'm Concetta, Chetta for short.

My experience spans brand design and digital product design, working across both B2B and B2C experiences throughout my career. I’ve worked across industries including retail, mortgage, and sports, designing for different audiences, business needs, and environments.

 

Today, I work on large-scale retail experiences at Lowe’s, with projects spanning loyalty, account creation, customer engagement, promotional experiences, and internal tools. I partner closely with product, engineering, research, content, and business teams to take work from early discovery through launch and iteration.

 

My foundation in graphic and brand design continues to influence how I approach product work, giving me a perspective that extends beyond the interface to the broader experience surrounding it.

FEATURED PROJECTS

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Loyalty Rewards Management Platform

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Digital Mortgage Pre-Approval Experience

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ISU Four Continents - Event Branding & Design

When I’m not designing, I’m usually spending time with my pup, Chelley, working on something creative, or traveling somewhere new. One of my favorite experiences was teaching kids in Ghana, a memory I’ll always cherish.

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Let's Work
Together

View My Resume

concetta.brooks@gmail.com
Charlotte, North Carolina
 

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